At times, the SEO scene is moving so rapidly and changing so frequently that it’s difficult to understand what’s a good idea to do. For what it’s worth, there are some evergreen practices that have been effective at ensuring that your WordPress site is well represented in the SERPs and we’d like to look at those in detail. But before we do that, let’s first consider what these jobs actually are. This might seem like it’s teaching grandma to suck eggs or incredibly basic, but it’s important to have a common understanding of all the tasks we’re going to be considering. And remember that SEO services can be provided by anyone, from developers, to an abundance of companies, out to the increasing number search and SEO ‘consultants’. So it’s important to know that the tasks being suggested here can be carried out by anyone that has the access to your site and is tasked with improving its performance in the search engines. All the tasks suggested in this document can be categorised as part of an SEO service. SEO (an admittedly overused acronym, so for the rest of this reading we’ll refer to search engine optimisation instead.) is, put simply, the process of attempting to improve a site’s performance in the organic (non-paid) search results of a search engine. There are also those that specialise in optimising paid results and that can be a very effective way to quickly boost a site’s results, but this is an entirely separate set of jobs and this document is focused on getting the best results in the free results.
What are SEO services?
SEO services aim to increase the visibility of a website in organic (unpaid) search engine results. Seo is often a good investment compared to other online marketing as there is no cost per click involved. As long as a website stays in the top position, or at least on the first page, the traffic will be consistent without incurring any additional costs. It is important to have a well designed and developed website but this means nothing if your potential customers cannot find you. Approximately 80% of all website traffic comes through search engines and so it is vitally important to ensure that you can attract those potential customers. The process of getting your website a higher rank often takes time and effort but the results are very cost effective over the long term. Seo has proven to have one of the highest ROIs in marketing with it being directly measurable. Seo is not just about search engines but good seo practices improve the user experience and usability of a website. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust. High quality seo will promote the website on social media too. If a user finds your website when searching and shares it on social media, it indicates that the website is something of high quality. Your website’s seo can also affect the buying cycle a user goes through. Seo increases the visibility and rank of your product or service. With the right seo, it will promote your website 24/7. It’s a known fact that consumers are doing more research online before making a purchasing decision and often may go through a search engine to find what they are looking for.
Importance of SEO for WordPress websites
WordPress is a free and open-source blogging tool and a content management system (CMS) based on PHP and MySQL, which runs on a web hosting service. It has many features including a plug-in architecture and a template system. WordPress is used by over 14.7% of Alexa Internet’s “top 1 million” websites and as of August 2011 manages 22% of all new websites. WordPress is currently the most popular blogging system in use on the internet. Because of the way it is designed (good clean code) and the amount of plugins available with it, it’s most loved by SEO experts. But as good SEO experts, we don’t like to rely on good code and plugins because no matter how good things get in the world, someone somewhere is going to do something to mess it up. SEO is the practice of making your WordPress site “friendly” to the search engines. This is a combination of on-page and off-page optimization techniques. SEO will take too long to describe, but if you do it right, then your site could become a regular source of income for you.
Benefits of using SEO services for WordPress websites
Increased usability: SEO does not only result in an increase in traffic and better rankings, but in addition, it is a powerful tool to increase the usability of the website. WordPress SEO services can enable you to get a more informative and easy-to-use website. It consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate.
Cost saving: Here is how SEO services can save costs for WordPress websites. SEM (Search engine marketing) is an internet marketing strategy used by various websites. It often involves the promotion of websites by increasing their visibility in search engine results pages (SERPs), primarily through paid advertising. It may be through SEO as well as other SEO services. We all know Google is the top search engine and Google AdWords is the most effective way to promote any business. This paid advertising, primarily on Google using Google AdWords, can be extremely costly for a number of keywords. According to the keyword competitiveness and the industry, it can sometimes be unrealistic. Once the campaign stops, the visibility stops. With the increase in visibility of a site through ranking, the usage of SEM can be decreased to a great extent.
Increased traffic: SEO services for WordPress websites enable an increased traffic of targeted visitors. In growing competition, even good-looking websites get lost over the internet. That is why it is necessary to opt for search engine optimization services. Optimization increases the chances of higher rankings in search engines and results in the generation of more traffic. More traffic will eventually result in increased revenue. The task of SEO is not just to increase rankings but to bring in site visitors who are targeted and genuinely interested in the site. SEO done right can accomplish both for a WordPress site.
Best Practices for SEO Services
Keywords are the foundation of any SEO campaign; thus, keyword research is often considered the most important aspect of an SEO services engagement. The goal of keyword research is to identify a high volume of high-quality, relevant keywords for a website. Identifying keywords that are attainable and have high click-through rates will provide a short-term boost to a website’s traffic, and the keyword research will also serve as a long-term guide for content optimization. Keyword research will also help set the expectations for an SEO services engagement by providing projections for potential traffic increases and an assessment of the competitiveness of the current website. Keyword research should identify both the informational and navigational keywords for a website’s audience. Informational keywords are often used by people seeking knowledge on a certain topic, while navigational keywords are used by people looking for a specific website or page. Once the keyword research is complete, each keyword should be mapped to a specific page on the website. When mapping keywords to specific pages, it is best to assign a small group of related keywords to each individual page. By optimizing all the pages of the website around a select group of keywords, it will be easier to attain rankings for the individual pages, and the collective effort will increase the rankings for the entire group of keywords. It is essential that the content of a page reflects the specified keywords, and it may be necessary to make changes to the existing content or create new content in order to properly optimize each page.
Keyword research and optimization
In order to attain the best possible results from a search engine optimization campaign, it is essential to thoroughly understand the promotional product or service. There are a number of advantages which can be gained from conducting effective keyword research and selection. A well planned keyword strategy will allow you to determine which terms and phrases to target with on-page optimization, link building and in some cases may influence the site’s architecture. By targeting the right terms, a website will be able to gain targeted traffic, increasing the amount of visitors who are genuinely interested in the product or service. Targeting the right terms can also result in better competitiveness in the SERPS (search engine results pages) allowing the site to outrank its competitors. Keyword research can also help to create realistic projections about the amount of traffic that can be gained and the amount of time and effort required to achieve Page 1 rankings. This can be especially important for clients with strict budgets or those who are skeptical about the value of SEO. High keyword relevancy and targeting the right search terms can greatly improve a page’s quality score, leading to lower CPCs in paid search and increased visibility in organic search. A high quality score has numerous benefits and can often result in a domino effect where a site will get good quality traffic for a lower cost. Finally, effective keyword research can further elucidate the needs and desires of the target audience, often leading to new ideas for content development and potentially new products or services.
On-page optimization techniques
Partitioning and Theming A methodology that has been given a lot of attention within search engine optimization is the theory of keyword theming. The idea behind keyword theming is choosing a small set of key phrases that are related to a single subject and then optimizing separate pages for every one of those key phrases. The objective is to avoid nonessential pages competing for the same key phrases, which will cause internal competition and ultimately impact other pages from ranking. Focusing multiple pages on the same key phrase can be avoided by using long-tail keywords. Long-tail keywords are key phrases that are longer and more specific than more common keyword phrases. These key phrases have a lower search volume, but there is less competition in both the rankings and competing pages. Long-tail keywords are an excellent method to express the relevancy of a page without directly competing with other pages. An important thing to consider when optimizing pages for certain key phrases is to avoid using its synonyms or other equivalent words. While it’s generally thought that using more ways to succeed in better rankings, when it comes to internal competition, avoidable confusion may be due to using similar but different keywords. This can be a case where less is more, and particular pages using an exact word can maximize the page’s relevance.
When a website is being analyzed by search engine crawlers, there are specific areas on a page that those crawlers analyze to best determine the subject matter of the page. The webpage title, URL, and headers are the most important areas to have keywords optimized for search, as these are the areas that visitors will first see when viewing a webpage. The meta description and alt attributes also are places where having keywords is crucial. The meta description is the text that appears when a page is loaded and the URL has been indexed by search engine crawlers. This text affects what the belief of the website is likely to be, and should adequately characterize what the page is about. An alt attribute is the text that appears as an alternative of pictures when they fail to load properly. Alt attributes are very important for search engine image search, and it has been shown that the usage of key phrases in image alt attributes can reinforce page ranking.
Off-page optimization strategies
However, the fact remains that a website which is not a link directory will not be considered a valuable resource unless it has no visitors. If you own the world’s best web application for addressing and stamping out SPAM, it will be of no use to anyone unless you have visitors. They might say that they are seeking a solution to spam, but if you are practicing SEO, your real goal is to attract visitors to whom your requested resource answers. This has been an age-old debate in the SEO industry: is it better to optimize a website for search engines or for visitors? The fact is that when a webmaster is considering SEO, the reasoning is that their site does not receive enough visitors, and this decision to practice SEO is, in fact, a decision to optimize for visitors answering to their site’s existing purpose.
The final type of optimization that “brings value” to its visitors is called off-page optimization, and this is undoubtedly the most important factor in determining the success of a website. “Bringing value” to a visitor is subjective; every individual will have their own idea of what “value” might be. For some, it will be information, for some entertainment, and for others, it may be simply a product or service that they are seeking.
Technical SEO considerations
The 1st Web Design website is useful for understanding what constitutes a search engine spider friendly website. Although the information is quite basic, it gives us an interesting insight into the thought processes that a conventional web designer and a technical SEO expert will go through in building a website. By using CSS (Cascading Style Sheets) and Javascript in separate files and incorporating the use of text instead of images for navigation, we are already implementing just some of the best practices according to the article. What is interesting to point out is that the article points out that a totally flash-based website, framed websites, and dynamically generated websites are difficult for search engine spiders to read. Considering this would mean that certain areas of the website may be inaccessible to parts of Google’s gigantic database of servers, it is best to avoid using these methods of web design in order to prevent any areas of the website from being indexed. Using an SEO Spider to simulate a search engine crawler will become a very powerful tool in analyzing a website to identify any on-page issues. 301 pages, 404 pages, duplicate content, and duplicate meta data are just some of the issues that may be flagged up when using such a tool. After the identification of these problems, the next step is resolving the issues, which will be discussed further in this section.
Technical SEO is an area of SEO that deals with ensuring a website is technically compatible for search engines to read and index it. Many of the strategies used in combination with Technical SEO can also be a room for improvement for usability and accessibility. This section will cover the tactics that are more search engine specific in nature.
Content creation and optimization
– Would I want to see this in a printed magazine? – Does the content have real substance? – Will the reader actually care about this? – Is this page worthy of a bookmark?
A clear understanding of a page’s purpose should be gathered before content is created, and it should be created with the intention of fulfilling that purpose. To determine whether content on a given page is created for the right purpose, ask the following questions:
The best way to ensure that a website contains quality content is to make sure that it is created for a specific purpose. For example, adding content to a page about children’s toys that is intended to attract parents to the site could be counterproductive if the content is also aimed towards children. This is because the content may attract the wrong audience and the page may end up in the search engine’s supplemental index as a result of duplicate content.
Creating quality content should be a key component of any SEO strategy. This section outlines best practices for content creation as well as how to optimize newly created and existing content.
Choosing the Right SEO Service Provider
To increase their chances of getting more orders from customers who visit their websites, online merchants start to understand the importance of using search engine optimization (SEO) services for their products or services. They understand website optimization, knowing it well that it’s a best practice to have their products or services on the top 10 results on the search engine to generate more traffic to their websites and to get potential customers who will buy their products or services. However, many don’t have a clear perception of what URL optimization is or how it is done. URL optimization is very crucial when doing on-page optimization. This entails having a descriptive and meaningful URL, such as having the keywords in the URL. Other than that, it is also important to use keyword-friendly URLs. This could be done by using mod_rewrite to rewrite a dynamic URL to a static URL and this can also help in off-page optimization for backlink building. Static HTML pages are easier to build backlinks with and backlink building is an essential part of off-page optimization. Static pages are indexed easier and faster by search engines and this helps the webpage to get better rankings, which then increases the traffic to the website. This shows that a well-optimized URL is part of best practices for SEO and is very important as it can help to improve the results of on-page and off-page optimization in URL building. So, for merchants to get their products or services viewed by larger audiences, higher rankings and more traffic, they should consider using URL optimization services as part of SEO services.
Factors to consider when selecting an SEO service provider
In order to increase the chances of success in the online world, website owners need to know what to look for when picking an SEO company. The first step to a successful SEO strategy is to find a quality SEO provider to handle the strategy for the online business. Many website owners are capable of implementing basic SEO, but for others it may be better left to experts. For the laymen, it can be difficult to discern which company is the right match. An SEO company will do everything in their power to get the information out of prospective clients. This is due to the fact that they will not want to reveal what they are doing since it could mean losing the client. If the SEO provider does not want to discuss their methods, it will be a good idea to move along and continue the search for the right SEO company. This can be quite difficult since the client will often times be asking why the SEO company is not doing something that will make an impact. Successful SEO providers will create an extensive plan and discuss the reasons behind the methods in great detail. If they simply tell an individual to let them handle it because they are professionals and know what is best for the client’s site, it is likely that they will not be using quality methods. It’s essential for developers and businesses to be organized. This often times makes it possible for edge quality work by effectively utilizing time. It’s common for people to struggle with organizing large amounts of information in an effective way. Information organization is something that SEO providers are familiar with, especially in the case of a website redesign. If an individual doesn’t have a website redesign plan before making changes to the site, it can damage the site’s performance in search engine results and cause a loss of traffic. It’s crucial that the SEO provider has experience with site development. It’s common for developers to make changes that can affect the current site in a negative way. Though it can be said that trying something new can lead to a change for the better, it is not something that is wanted when doing SEO for a site. The goal for SEO is to keep continuity of the already established site. This is because the site architecture and the way that information is presented can affect the way that traffic flows to the site. A SEO provider will want to influence the current site in a way that will lead to an increase of unique visitors using targeted keywords from the search engine results. This is why it is a good idea for SEO to be taken into consideration even when creating a new website.
Sotavento Medios: A trusted digital marketing agency in Singapore
Sotavento Medios is a top-rated digital marketing agency in Singapore. The agency has worked with different brands starting from small and medium-sized enterprises (SMEs) to multinational corporations. The agency provides an assurance of the best in quality. Working with many different clients has made Sotavento Medios an experienced SEO agency that handles almost everything the client needs. Sotavento Medios has a team of experts with different skills ranging from business graduates to computer engineers. Every expert is dedicated to their job and makes sure their clients are satisfied with the services they have requested. Client satisfaction is really the utmost importance that Sotavento Medios puts in. Sotavento Medios is primarily an SEO agency. It doesn’t market itself as another web design company who added SEO as an afterthought. Coming from different backgrounds of expertise, the founders of the company know that SEO is really an important aspect of any website to attract potential customers. With today’s rising competition on the web, SEO will be the main determining factor in the failure or success of a business when it comes to online marketing. Sotavento Medios does not want any of their potential clients to not matter what business scale, to make wasted investments on building a website without making it visible. This is where Sotavento Medios wants to aid and lend their helping hand to boost the effectiveness of the online website marketing, making it a cost-efficient way to reach global customers who are aligned with the services being offered.
In conclusion, SEO services for WordPress websites are the best approach to get your site to stand out and be noticed. It will be obvious that the results of a search engine will be closely related to the significance of the keywords. At the present time, the work which is being done on SEO services is focused on making websites user-friendly and easily accessible to search engines. By “search engine friendly” I mean websites that do not have to drop in design or content visibility to attain a high ranking. An excellent website with effective SEO can boost revenue into your business. This will be the last website your company will ever need. With its increase in users, consumers, and with basically unlimited revenue, it will be exactly what businesses need in today’s economy. Although, it will require a lot of money being invested in SEO and can take a considerable amount of time to increase a website’s ranking, the result may be incredible. This is the best success a business or company can achieve.
